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Reverse Engineered

Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.

Recent episodes

Scott BrinkerScott Brinker Why the Fusion of Marketing and Technology Brings Innovative Solutions

HubSpot's VP of Platform Ecosystem believes the fusion of Marketing and Technology is vital in fulfilling customer expectations
53 minutes

Aran KhannaAran Khanna How to Set Up Effective Leadership Principles for Your Organization

Discover how Aran Khanna, Archera's CEO, set up organizational leadership principles to hire the right people and develop a customer-first mentality.
41 minutes

John EngatesJohn Engates Using the Zero Trust Solution Method to Strengthen Your Company’s Security

John Engates, Field CTO of Cloudflare, believes that the Zero Trust solution is vital to everybody, regardless of company size.
60 minutes

Adii PienaarAdii Pienaar How Empowering Your People Leads to Company Success

Adii Pienaar, the founder of Cogsy, believes that the key to growing your business is to give your people space to thrive and learn.
44 minutes

Lloyed LoboLloyed Lobo Why Creating Big Societal Impact Makes Your Business More Worthwhile

Co-founder of and Traction shares that the secret to a worthwhile and everlasting company is to focus on creating a big impact.
48 minutes

Douglas HannaDouglas Hanna How To Scale Operations in Fast-Growing Companies

Some entrepreneurs feel like everything is constantly on fire. Douglas Hanna, COO at Grafana Labs, is no stranger to that.
48 minutes

Casey GrahamCasey Graham How to Figure Out Your Owner’s Intent

Casey Graham, Founder & CEO of Gravy, believes you need to know your 'owner's intent' if you want to thrive.
46 minutes

Tehsin BhayaniTehsin Bhayani Why This Agency Pivoted From a Service Company to a Product Company

Learn how Tehsin Bhayani rose to the challenge with Serind Labs, and how an unexpected twist of fate with AirMason changed his path.
43 minutes

Emeric ErnoultEmeric Ernoult Why Being Unique Will Grow Your Company More Than Being The Best

Agorapulse CEO Emeric Ernoult has been through all the challenges an entrepreneur can face and shares his learnings in this episode.
38 minutes

Kristen WileyKristen Wiley How Influencer Marketing Affects Purchasing Decisions

Kristen Wiley is the CEO of Statusphere, a multi-million dollar C2C marketing platform that helps audiences discover brands from people they trust.
30 minutes

Aleyda SolisAleyda Solis How a Frontend Developer Became an Internationally Renowned SEO Specialist

After being continuously asked by clients how to get more traffic to their site, Aleyda stumbled into the world of SEO and the rest is history.
45 minutes

Ilma TikiIlma Tiki How to Grow a Successful Remote-First Mindset in Your Company

You can't expect to create a fully operational remote culture overnight. Ilma Tiki, CEO of The Remote Company, tells us how to build one. Tune in!
46 minutes

About the Show

Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.

Your Host

Jon Penland

COO at Kinsta

Since joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 341+ team it is today. His professional interests lie in remote work and scaling distributed companies.

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