FinMasters publishes high-quality content and creates tools that help people navigate all of life’s financial decisions. Their primary focus is on providing expert-driven actionable advice so people can make informed financial decisions with confidence. FinMasters also put a lot of work into creating financial tools and resources to assist with money management, investing, and much more.

Check out our interview below with Milica Aleksandric, Product Manager at FinMasters, to learn more about their experience with Kinsta.


  • Industry: Publishing
  • Size of company: 5

The Problem

 Working with other web hosts, FinMasters had experienced everything from slow response times to outages and other fun things. This caused them a big revenue loss on the most important shopping dates of the year.

“A couple of years ago, I was running an affiliate site in the VPN niche that was hosted on SiteGround. On the evening of November 24th, I noticed the site slowing down, and later, the first outage occurred. The server was down for about 20 minutes every couple of hours until Tuesday, the 29th. As you might imagine, this caused quite a big revenue loss on the most important shopping dates of the year.

Another unpleasant time we had with a different web host was when I was working on maintaining a website with a really old codebase. The host gave 24-hour notice of the PHP version update which caused the site to be down for three days – that’s how long it took me to figure out what was going on…

We had a lot of experience with hosting high-traffic websites before, so we knew how crucial hosting was to any site’s performance… When the time came to choose a hosting provider for this website, we knew we didn’t want to take any more risks.”

The Solution

“When it came to looking for a hosting provider, Kinsta seemed the obvious option.

“We knew we needed reliable WordPress hosting that would allow us to scale without worrying too much about the technical details of our website. Our biggest priorities were speed and security but we also wanted a staging area, daily backups, and good customer support.”

The Result

Even with FinMasters’s traffic growing 200% in a short period, their site performance remains strong with Kinsta as their reliable web host partner.

Migrating sites to Kinsta is a breeze. We seamlessly migrated 6 other sites to Kinsta this past year – some migrations we performed manually, some we used third-party plugins, and one was handled by Kinsta’s migration service. Thanks to both the great service and great support documentation, each migration was hassle-free, and we experienced no downtime.

We’ve also been pleasantly surprised by the speed and helpfulness of Kinsta’s customer support. The live chat option is great to have and the support staff is truly knowledgeable and helpful.”


Great infrastructure, excellent performance, and amazing support make Kinsta a no-brainer for anyone looking for a WordPress host.
Milica Aleksandric, Product Manager